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Ch# 1, Management and Organizations
Ch# 1, Marketing (Creating Customer value & Engagement)
Ch# 10, Organizational Design
Ch# 12, Managing Human Resource
Ch# 15, Managers and Communication
Ch# 17, Managers as Leaders
Ch# 2, Company and Marketing Strategy
Ch# 2, Understanding Management Context: Constraints & Challenges
Ch# 3, Analyzing the Marketing Environment
Ch# 3, Managing in a Global Environment
Ch# 4, Managing Diversity
Ch# 4, Managing Marketing Information, (To gain Customer Insights)
Ch# 5, Consumer Markets & Buying Behavior
Ch# 5, Managing Social Responsibility and Ethics
Ch# 6, Business Markets & Business Buyer Behavior
Ch# 6, Managing Change & Innovation
Ch# 7, Managers as Decision Makers
Ch# 9, Developing New Products & Managing the Product Life Cycle
Ch# 9, Strategic Management
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HRM-Ch# 1, Introduction to HRM
Human Resource Management
OB-Ch# 1, Organizational Behavior
OB-Ch# 11, Communication
OB-Ch# 13, Power and Politics
OB-Ch# 16, Organizational Culture
OB-Ch# 2, Diversity in Organizations
OB-Ch# 3, Attitudes and Job Satisfaction
OB-Ch# 4, Emotions and Moods
OB-Ch# 5, Personality and Values
OB-Ch# 7, Motivation Concepts
Organizational Behavior
POM-Ch# 11, Pricing Strategies
POM-Ch# 12, Marketing Channels; Delivering Customer Value
Principles of Management
Principles of Marketing
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Principles of Management

Principles of Marketing

Organizational Behavior

Human Resource Management

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